GIFT CARD PROGRAM

Compared to gift certificates, gift cards are much easier to track and manage (which is especially useful if you run multiple locations), and they’re more difficult for fraudsters to counterfeit. Their custom branding and convenient format is also a way for you to market to new customers right from their wallets. Plus consumers prefer receiving, carrying and giving plastic cards, so they kind of sell themselves. As a result, businesses who switch from paper gift certificates to plastic gift cards usually experience a large increase in revenue.

Absolutely! Through our online store, you’ll be able to take your creativity to the next level by uploading your logo and a photo and
choosing your brand’s colours. Once you’ve confirmed your order, you’ll receive your cards within 10 business days.

No, the gift card software will sit right on your payment terminal.

Your customers will be able to check their gift card balance in two ways:

1. In-person, in which case one of your employees would swipe their card on your terminal and select the “card balance” option on the menu.
2. Online, by entering their card number on your self-serve customer portal.

You can launch a gift card program for your business with the following steps:

1. Choose an appropriate gift card system
2. Buy wholesale gift cards to resell to customers
3. Follow government guidelines and regulations
4. Provide training to your employees
5. Promote gift cards to customers

See how easy it is to run your own gift card program!

A gift card program helps businesses sell their goods and services through redeemable gift cards. It's the infrastructure that enables businesses to sell gift cards to customers and to facilitate the process of customers redeeming gift cards in exchange for merchandise.

Gift card programs have several benefits, for small to enterprise businesses. Implementing a gift card program helps:

1. Boost your business’s revenue
2. Increase your sales
3. Enhance your brand’s appeal
4. Attract new customers
5. Allow you to build relationships with your customers

A gift card management software or platform functions as a technological tool that helps you as a business owner generate, oversee, and dispense gift cards to your customers. This software acts as a centralized focal point for all gift card-related activities, providing diverse functionalities aimed at optimizing the entire gift card workflow. A high-quality gift card software will also provide done-for-you reporting and analytics insights about gift card sales by viewing cards in circulation, transaction amounts, and card activity.

Businesses profit from the gift cards they sell in three key ways:

1. They make money when people buy their gift cards throughout the year.
2. They also make profits when those purchased gift cards expire or go unused with unused or expired gift cards.
3. Lastly, businesses make money on gift cards when retailers spend more than the amount on the card.

When a customer buys a digital or e-gift card, they simply include the email of the person they want to send it to (e.g., a friend or family member). The recipient will get it in their email inbox, then claim and activate it.

Typically, the buyer of the gift card (or prepaid card) will pay the activation fee. For example, on a $50 gift card purchase, the total would come out to $54.95 as a result of the $4.95 activation fee. This means the recipient of the gift card will have no additional charges when they use their gift card in-store or online; they simply have $50 of purchasing power.